A new cosmetics company has been founded with Indian skin in mind, driven by a passion to provide safe, effective and affordable products that meet the needs of Indian consumers. Called “Indian Bae .” the company has launched with a range of skincare and beauty products that are specifically tailored to the unique needs of Indian skin, which can be more susceptible to issues such as hyperpigmentation, dryness and fine lines. The company uses natural ingredients and traditional Indian remedies in its formulations, while also incorporating modern science and technology to deliver high-quality products. The founder of Indie Bae. hopes that their company will help to fill a gap in the Indian cosmetics market for safe and effective products that are accessible to all, regardless of budget.